Martin Lindstrom

Making Sense Never Mattered More

Martin Lindstrom is a living brand, a global author, marketing guru and highly sought-after public speaker. His influence in the business world, specifically brand building and organizational transformation, has been nothing short of spectacular, resulting in him being named one of TIME Magazine’s top 100 influencers.

At the height of Covid in 2020, Martin released his latest book: The Ministry of Common Sense. A book about how companies can recalibrate their thinking to include their customer’s perspectives. Something one would think is common sense, right? Except the book exposed how badly top organizations got this crucial part of their story wrong.