We work with clients ranging from start-ups to Fortune 100 Companies.
We at Juice create experiences and engineer stories to purposefully connect the essence of brands, to the emotions of consumers. With a team of seasoned, award-winning creative directors at the helm, we are driven by solutions, led by ideas, enthused by strategy…and forever inspired by people.
Whether it’s disruptive, embracing or anything in-between, a story should always, at every conceivable touchpoint, deliver the same impact.
Which helps explain why we are media-agnostic, preferring rather to go with specific media types that represent the perfect fit to a desired outcome.
Juice Group was founded in 2005 by 2 creative directors with years of experience at global advertising agencies. The thinking from the outset was to fashion a creative environment capable of the depth of thinking normally associated with world-class large agencies, yet as flexible, responsive and quick-to-market fitness more typical of smaller, efficiency-driven agencies.
The Evolution of Desire. Today, marketing is fluid, word of mouth is king and influencers are change agents. Our senses are more stimulated and we are graphically sophisticated. With access to a myriad of appealing choices, we don’t need to settle.
We no longer just want to go out for drinks. We want a cocktail on the best patio made by the leading bartender. We no longer want to simply go on holiday. We want to explore the world in a style that suits our persona on an airline that is socially responsible.
The very nature of desire is now manifestly different. Social media has become a pictorial story-teller that plant seeds of need and aspiration that may never have otherwise existed. Not only that, it contributes to a new level of discernment, which, in turn, is obliging forward-thinking marketers to re-think their entire communication strategy.
Our job is to identify these emerging yearnings, interpret, qualify, and answer them. Connection is the invariable result.
We are bound by the human experience, which is why a brand must tailor-make, handcraft and personalize experiences so that it feels it is talking to directly to its chosen consumer. Only then we can find meaning in it, trial it and talk about it.
This is a world of ambassadors. This is an era where we need to talk intimately to each individual. The closer we get to our consumer’s unique desires, the more opportunity we have to make a real friend. We are desire creators. We are genies granting wishes.
A popular Juice mantra goes like this: ok is not ok. It’s our own way of confronting our standards. Why would anyone settle for something being just ‘ok’. We place the highest premium on design, flair and language all of which defines who we are. And how we work.
Within our virtual walls we take time to check in with what’s happening out there. What’s going on in society. Who are the influencers we want to channel? How fast can we get our crafted stories to market?
We believe more in the power of collaborative team effort as opposed to the silo mentality. Our designers and strategists all come with their individual strengths. Harnessed as a group, we are smarter, less ego-driven, more vision oriented.