Jonathan has been an Agency Director and a Creative Director for over 30 years. He began his career in advertising as a copywriter with BBDO South Africa, followed by a transfer to its New York offices where he worked on Pepsi and Firestone Tyres. Jonathan’s global agency experience includes creative direction on Mazda, BMW, Oil of Olay, Nestlé and many other iconic brands. Jonathan was the Creative Director of Ion Global, Sydney Australia’s pioneering digital agency, before moving to Vancouver, BC to start Juice.