Q85+ Coffee

The Art of Coffee (Packaging)

2 local entrepreneurs with a passion for world-class coffee were looking for a brand agency that could help take their vision for a unique coffee brand, and percolate it to perfection. They had no name, no concept, no budget. But they had the beans! And when we found that part out, we were all in.

Q85+ ? Weird name for a coffee, right? What we learned is that coffee beans are quality graded by coffee ‘sommeliers’ called Q-Graders. Beans achieving an 85+ rating are considered to be best-in-class premium.

So we had the name. But we needed to push for absolute uniqueness. Not just for the parent brand, but also its multi-product skus. Take a look…