Pet Treatery

Sit. Paw. Other Paw. Good Boy!

Pet Treatery’s award-winning packaging came about through the combination of a client willing to go where no other pet treats company would risk venturing, and Juice, an enthusiastic partner in meaningful differentiation strategies.

The concept for all of the Pet Treatery packaging factored in truly symbiotic thinking: how customers can zero in on treats that inform and entertain from a distance – and how merchandising opportunities could make the former cut through the clutter.

It was the extraordinary success of the packaging that drove the company to adopt the same irreverent style into all conceivable consumer touchpoints. Web; outdoor; social media; retail stores and trade shows. What Juice created for TGIPT in terms of media exposure transcended what any media budget could ever have hoped to. And in a short space of time took a big bite out of the market share cake.