L’Oven Cookies

Diet? What Diet?

L’Oven Cookies is a baked-in sub-store of the Lowes Foods Supermarkets chain – prevalent throughout the South-East USA. This means they could and would be a successful stand-alone bakery store, competing with the best of the independent stores and chains. As such, L’Oven Cookies required its own unique brand identity, which is where Juice came in.

Baked cookies is probably one of the happiest of all childhood memories. The design concept pursued this thinking, using an iconic Americana illustration – mother with a fresh batch ready to go – which led to complementary packaging ideas, irreverent messaging – moments to conjure up (and reinvigorate) the carefree, happy days of yesteryear.