Lakeview Village
For the rest of your life…
In West Kelowna, British Columbia’s very own Riviera, the landscape has changed considerably. A growing population means that areas that were once considered safe and desirable are now overcrowded and noisy. So, when Empty Nesters and Baby Boomers are considering downsizing, they are redirecting their sights to new areas, in search of security and tranquility, with a carefree, lock-up-and-go lifestyle.
Hello Lakeview! Up to now just a typical West Kelowna suburb. All that changed with the advent of the new wine route and the development of The Residences at Lakeview Village and Mall – West Kelowna’s one and only master-planned community in the heart of the winelands.
So while the property development was still on the drawing board, the development of Lakeview’s entire brand system began to take shape. This included the brand identity properties: logo and wordmark, photography and design for all marketing materials, video production…the entire brand package, befitting of a storyline deeply attractive to its much-anticipated audience.