Autentico

Italian genius, baked in

Autentico is built on a simple, inspired premise: great pizza starts with great foundations — and the soul of Italian gastronomy deserves to be part of every home-baked base. Rooted in authenticity, tradition, and the uniquely creative spirit of Italy, Autentico brings together culinary craft and contemporary convenience, turning an everyday staple into a premium, culturally rich experience.

Juice partnered with Autentico to create a distinctive packaging identity that fully embodies this philosophy. Drawing on Italian visual heritage, bold graphic storytelling, and the romance of artisanal food culture, our concept transformed the pizza base from a commodity into a brand with personality, provenance, and presence. It’s a fine example of how thoughtful packaging design can elevate a product, differentiate it on shelf, and bring a brand’s deeper story to life — all before the oven even preheats.