The Guard Wealth Management

Project info

The Guard Wealth Management Rebrand

Juice Group worked with Martin Lindstrom to brand a revolutionary new asset management software for billionaires, that had already been quietly piloted at the major Swiss Banks for some months. We created a identity that would be seen as the new Amex Black Centurion card. A luxurious and highly exclusive brand was created that only the ultra-wealthy across the world would know about. This included the entire product innovation and naming development, identification and purchase of site domains, website design and the development of a GPS enabled Mont Blanc pen enabling high-wealth individuals to be tracked in case of kidnapping and other disasters.