Project info

Curves Rebrand

When Curves bought Jenny Craig, they approached Juice to help co-brand the interior of their flagship Curves-Jenny Craig Centres. Juice created a new curve that blended the Curves and Jenny Craig identities. This curve was used as a thread along the walls to create brand synergy. Juice also created environmental graphics to showcase the 2 brands. The result was a modern, fresh and exciting look that was rolled into over 10 centres.