It’s not just about the destination, but the journey. This is certainly true of the journey in creating the new Travel Masters brand handwriting, from the visual architecture to the content and tone of voice has been a rich and courageous process. This is a company that embodies the meaning of ”break from the ordinary” and they live up to their new tagline every step of the way. Together with the team at Travel MastersÂ we defined 3 singleminded brand promises that they could use to defineÂ their point of difference. The Best Perks Promise, Above and Beyond Service and We’ve Got Your Back areÂ now putting this Travel company first at every turn.