Trasolini Chetner Construction was moving into a brand new offices that they had designed and developed themselves. They asked Juice to revitalize their dated image, while still keeping it recognizable to their existing customers. They wanted the new logo to have the same ”wow” factor as their offices. They also wanted to emphasize that they offered both construction and development. Juice created a modern, functional and clean look that was transferred to their outdoor and interior signage and corporate ID.
Garnett Realty Advisors Ltd
Garnett Realty is a realty appraisal firm, headed by senior appraisal expert, Brett Garnett. Juice designed the brand imagery from “ground up”, using contemporary building shapes and reflective architectural images to convey an innovative, professional look and feel.
Lewis McCourt Sirlin Family Law
This renowned BC law form wanted to update their image and incorporate their vision into a new brand image. The firm had expanded to include a new partner and a refresh was required. Juice worked with the partners collaboratively to create a website and corporate ID set that portrayed the core values of professionalism, caring and experience in family law.
Juice conceived, named and designed the branding for Origin Home Financial Partner’s new career-building recruitment program. The program itself is evolutionary, with Origin offering its mortgage advisors the opportunity to tap into a unique 3 tiered career module. The advisors can choose the position they feel best suited to – and move (via specific jump points) to the next level, thus ensuring them healthy career growth that spans the life of their career The campaign extended into a sales package, a microsite and a video.
Clearitas Water Treatment
This logo was developed for a sub-brand for Blue Earth Earths Labs, innovators in safer water treatment for all living things. Clearitas offers a cost-effective and non-toxic solution that reduces the use of chlorine and chemicals in water treatment at the source, helping to ensure that the water we drink, bathe in, and use to wash our food does not create disease or toxic symptoms.
Blue Earth Labs
Blue Earth Labs is a manufacturer of clean water solutions, operating out of Oklahoma, USA. Juice was bought in when the original company was bought by new owners, and undertook a re-branding project that included re-naming of the holding company and its principal product, Clearitas. The designs reflect a simple yet effective solution, clean in every sense.
Origin Home Financial Partners
Origin Home Financial Partners is Canada’s most innovative mortgage company, leading the way in new ways of streamlining and simplifying the mortgage experience for customers. From more competitive rates with a wide variety of top lenders, to years of experience and customer support systems that are second-to-none, Origin also offers a unique loyalty program, referral rewards and client appreciation gifts that are a cut above the rest. Always innovating, Origin’s objective is to make mortgages easy.
Origin Group CRM
As part of their corporate branding, Juice creates templates for timed email newsletters that Origin sends out to clients and referral partners on behalf of their mortgage advisors. Some of these email newsletters are static, others include animation and even forms. In addition to timed emails, Juice also creates seasonal emails and animated event teasers and invitations. The response to the quality of these emails has been overwhelming with Origin receiving positive comments on a regular basis.
Canam Franchise
Juice rebranded the Canadian Franchise Authority with a new look that reflected its solid leadership status in Canada. This look was taken through to corporate ID, email signatures, social networking sites and a new website showcasing its brands.
The Drum Cafe
The Drum Cafe runs interactive African drumming experiences for corporate events and schools. Juice was approached to create a brand image that reflected the heritage of Africa in an upmarket and sophisticated way. We used zebra stripe graphics and imposed visuals of the drumming experience to communicate to prospective clients the fun and power of this unique experience.
Lee Commercial Mortgage Corporation
Lee Commercial Mortgage Corporation, headed by Michael Lee, offers a commercial mortgage service that is praised by the industry’s toughest critics – commercial real estate agents and residential mortgage brokers. The organization works directly with clients and referrals – and is recognized for its experience and ability to streamline the negotiation and purchase process. A partner of Origin, Lee Commercial Mortgage can also offer clients an operations center that delivers smooth sailing all the way.
Juice designed the logo for Infinty Shoes one of the trendiest online shoe stores, based in the US.
www.origingroup.ca Origin Home Financial Partners has established itself as the most innovative mortgage company in BC. Juice has been responsible for Origin’s advertising and marketing since 2005, and has been instrumental in all offline and online development, which extends through content, design and build for the public facing website interfaces; the individual Origin advisor websites; the recruitment websites; and the Origin Intranet Portal.
www.evolvewithorigin.ca is a microsite developed for the Origin career recruitment program. An updatable news area and events area lets new prospects know that Origin is constantly growing and moving forward. The website explains the program to potential recruits in a simple and exciting way. Easy contact points make for quick lead generation.
www.fuelbyorigin.ca : Fuel by Origin is a loyalty reward website that Juice designed, coded and manages for Origin Home Financial Partners. Juice created a rich, interactive front end and a hard-working back end that churns out reports and keeps Fuel clients up to date with their account information.
www.miz-mooz.com Miz Mooz shoes, New York, features unique flash coding to bring the Big Apple to life. User driven action drags scenery in from external line drawings to full color renditions with in the frame, where clickable navigation links are built into the panorama. Users can browse Miz Mooz latest collections – and have a whole lot of fun!
www.globalshoe.ca Global Shoe Connection is a Canadian shoe wholesaler that showcases well-known . Juice designed and built a trendsetting, dynamic site that allows users to browse brands, and complete inquiries.The site is full flash with a smart SEO component and a deep content management system.
www.thekidzlounge.com: Fun and interactive flash site created for Las Vegas child care centre. Leading-edge technology and bright, bold colours make this a site that captures the attention of parents and kids alike.
www.keirsurgical.com Canada’s premier surgical instrument company came to Juice for a complete brand overhaul, which included the development of new brand properties. The project included integrating the new brand badging into a fully functioning web presence. The website is created in HTML and flash.
www.keirsurgical.com/eStore When Keir Surgical decided to start selling their instruments, post-surgical care garments and maternity garments online, they asked Juice to create a seamless e-commerce experience for customers. The vision was brought to life with the Keir Surgical eStore, a sophisticated two-in-one store with advanced functionality to make online purchasing easy and stress-free.
www.breadnbutta.com is a hip-hop music production site we created to showcase latest music, tracks and mixes from the company’s artists. This site is built on wordpress to allow easy upload of tracks, news and artists.
www.canamfranchise.com Sporting a brand new look designed by Juice, Canam – Canada’s largest Franchise hub – now offers a brand new website that connects users to various franchise portals available under the Canam brand umbrella. Users can complete online application forms and stay connected through numerous content feeds.
www.doctormathews.com Juice helped Dr Roy Mathews, Canadian podiatrist most famous for the treatment of some of our top sports stars , to overhaul his brand image – and used his new look to launch a dynamic new website that offers visitors advice, information and tips on how to put their best foot forward.
www.prolinemortgage.ca Proline Mortgages is a member partner of Origin Home Financial Partners, and is just one of the partner and mortgage advisor websites Juice creates. Advisor sites leverage the Origin brand imagery, promotions and defined web tools into their individual sites, yet offer a degree of customization via their own branding, blog access and more.
www.camphatikvah.com Camp Hatikvah’s website, developed by Juice, combines fun aesthetics, user-friendly information access and back-end content management to deliver an outstanding brand experience. Campers can browse and buy photos from a secure photo album area.
www.glorialatham.com We loved working with Gloria Latham, the director of Semperviva Yoga and Semperviva Teacher Training College, on her personal website. Gloria is a renowned Kundalini Yoga teacher in Canada. Her yoga studios are consistently voted as the best in Vancouver by many different press reader polls. In addition, her personal yoga classes are packed to capacity with people wanting a combination of joy, intense exercise and and powerful transformation. Curious? See you on the mat on Monday, Wednesday or Friday evenings at Semperviva. We’ll be there.
www.courtneyedwardes.com Prominent Vancouver realtor came to Juice for a website that “breaks the mould” and offers users a more engaging realtor website experience, using intuitive design and navigation templates – as well as user-defined tools – to make all that Courtney has to offer easily and readily discoverable.
www.keirsurgical.com/eStore When Keir Surgical decided they wanted to start selling their instruments, post-surgical care garments and maternity garments online, they chatted to Juice about creating a seamless brand e-commerce experience for customers. The vision was brought to life with the Keir Surgical e-Store, a sophisticated two-in-one store with advanced functionality to make online purchasing easy and stress-free.
Citizens Bank
Print campaign for Citizens Bank which includes online banners and web buttons
Boys’co/Elliot Louis ‘John Lennon’ Photographic Exhibition – View More
To celebrate John Lennon’s birthday, Boys’co ran a photographic exhibition in their Robson Street store featuring Gerry Dieter’s original photographs courtesy of the Elliot Louis Gallery. Juice worked with Boys’co to conceptualise a Bed-In window display, with models acting as Lennon and Yoko. When visitors walked into the store they were handed post-it notes for their messages and wishes for peace. The post-it notes were stuck throughout the store. Juice created press ads, posters, email invitations and T-shirts for the event which generated extensive press, TV and internet coverage as well as a 60% increase in weekend traffic.
Nescafe Red Room – View More
Nestle Switzerland needed to create a sensory branding experience for visitors to their Nescafe Red Room inside the new Nestle House in Veve, Switzerland. We designed a room made of coffee with the ‘smashable’ brand icon of Nestle’s Red Coffee Mug wrapped around each pillar, fake steam, giant coffee bean window shades, burlap bar and table covers and red sugar cubes for the table settings. A map made of coffee beans was placed at the entrance to start the sensory journey into the global world of Nescafe. Coffee smells were filtered into the room and we sourced ‘coffee’ bar music to play before and after the presentation. Juice worked virtually with the ‘ground’ team – Barroco – to make this happen.
JFSA 2010 Video
This video was created for the ‘Innovator’s Lunch’, a JFSA initiative that is held annually to raise money for vital community services. This year we wanted to show donors a reality they could easily understand and relate to. We followed the story of 1 person in need, on his journey with the JFSA, highlighting the process – and the philosophy of “By saving one soul you save the world”. At the end of the video the JFSA client actually agreed to appear on the podium, to bring home the fact that his was just one of many very ‘real’ situations. Emotions ran high and donations exceeded that of past years.
Education without Borders
Since 2008 Juice has been involved in helping Education Without Borders promote fundraising events in Vancouver, BC. We create flyers, emails and ads for this worthy organization whose aim is to provide improved educational opportunities and facilities in disadvantaged regions of the world.
JFSA 15 second commercial – CTV
Juice created this commercial – aimed to entice sponsorship and generate awareness for the 2010 Innovators Lunch, a major Vancouver event of the JFSA (Jewish Family Services Agency). Guest speaker was Jeremy Gutsche from www.trendhunter.com
The creation of a short video to portray the fun and beauty of the Semperviva Greece Retreat on Kythira Island
”Express your ho ho ho side” – part of the expressionery.com viral video campaign that reached over 30,000 viewers in 1 week
”Express your decadent side” – part of a highly successful viral video campaign for expressionery.com
”Express your ho ho ho side” – part of a highly successful viral video campaign for expressionery.com
Smoking – Buyology
This viral video was conceived and produced by Juice for Lindstrom Company in support of the launch of new bestselller by Martin Lindstrom: Buyology – Truth and Lies About Why We Buy. Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
Evolve with Origin
Evolve is a recruitment programme offering prospects a tiered entry point with the Origin Group. Juice conceived, wrote and produced the video, as well as website and all marketing materials. The video is used on the origingroup.ca website, on a microsite called evolvewithorigin.ca and was adapted for a launch presentation in a top Vacouver movie theatre.
Rituals – BRAND sense
This video was created as part of a series of speaker materials for branding guru Martin Lindstrom’s bestselling book BRAND sense (Simon & Schuster New York / Kogan-Page London). The revolutionary theories outlined in his pioneering book show how the importance of our senses has been completely overlooked in the brand-building business… until now.
All Senses – BRAND sense
Juice created this video as part of a speaker series for Martin Lindstrom’s bestselling book BRAND sense. Martin Lindstrom is one of Times top 100 most influential people in 2009 and is recognized as one of the world’s primary branding gurus, constantly developing new groundbreaking rules of branding. BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.
Smell – BRAND sense
Juice created this video as part of a speaker series for Martin Lindstrom’s revolutionary bestseller – BRAND sense. Did you know that currently 83% of all commercial communication appeals only to one sense our eyes. That leaves just 17% to cater for the other four senses. This is extraordinary given that 75% of our day-to-day emotions are influenced by what we smell, and the fact that there’s a 65% chance of a mood change when exposed to a positive sound.
Social Media – Twitter
twitter.com/mizmooz
Twitter page created for Miz Mooz