Lara has a cupboard full of advertising awards – from Gold Loeries, to Cannes, to Clios and Silver quills. They’re shiny. But that’s not what its all about for Lara. With over 18 years experience at top international agencies, creating exciting and relevant print, radio, TV, videos and interactive campaigns, Lara is still searching for the next big idea. She is always thinking – even when she sleeps (which is rare). The ‘aha’ moment of a fresh concept is what drives her. The joy of seeing a successful set of analytics is what motivates her. Sometimes she goes on holiday – but even then its with her computer. Need we say more? Lara co-founded Juice Group with Jonathan in 2002.