Creative director, strategy lead and fair weather pilot, Jonathan’s career spans time at BBDO SA and New York as a copywriter, as well as Grey Advertising, SSCB Lintas, Saatchi and then as associate Creative Director at Ogilvy and Mather Johannesburg. In 2000, after moving to Australia, Jonathan made the leap to online as Creative Director of Ion Global  Australia. Here he developed and executed online business sites for clients such as David Jones, ING Australia, ANZ Bank Australia, Dingo Blue Telco and Air New Zealand, as well as groundbreaking email and viral marketing strategies for Ansett Airlines and AMP Australia. Jonathan co-founded Juice Group with Lara in 2002.