Look around you. The big brands that are not only surviving, but thriving are the brands that are innovating and embracing new chances to interact with their communities on a daily basis. Apple, Absolut and Mini Cooper all have this in common. What makes a brand a friend? – It understands your needs and responds to them. It innovates and adapts to the changing ecoomic and social landscape to meet your needs when they arise. – It asks and listens. When you say that you like something – or that you don’t like something, you are heard. It will give [...]