The creation of a short video to portray the fun and beauty of the Semperviva Greece Retreat on Kythira Island

”Express your ho ho ho side” – part of the expressionery.com viral video campaign that reached over 30,000 viewers in 1 week

”Express your decadent side” – part of a highly successful viral video campaign for expressionery.com

”Express your ho ho ho side” – part of a highly successful viral video campaign for expressionery.com

Smoking – Buyology This viral video was conceived and  produced by Juice for Lindstrom Company in support of the launch of new bestselller by Martin Lindstrom: Buyology – Truth and Lies About Why We Buy. Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

Evolve with Origin Evolve is a recruitment programme offering prospects a tiered entry point with the Origin Group. Juice conceived, wrote and produced the video, as well as website and all marketing materials. The video is  used on the origingroup.ca website, on a microsite called evolvewithorigin.ca and was adapted for a launch presentation in a top Vacouver movie theatre.

Rituals – BRAND sense This video was created as part of a series of speaker materials for branding guru Martin Lindstrom’s bestselling book BRAND sense (Simon & Schuster New York / Kogan-Page London). The revolutionary theories outlined in his pioneering book show how the importance of our senses has been completely overlooked in the brand-building business… until now.

All Senses – BRAND sense Juice created this video as part of a speaker series for Martin Lindstrom’s bestselling book BRAND sense. Martin Lindstrom is one of Times top 100 most influential people in 2009 and is recognized as one of the world’s primary branding gurus, constantly developing new groundbreaking rules of branding. BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.

Smell – BRAND sense Juice created this video as part of a speaker series for Martin Lindstrom’s revolutionary bestseller – BRAND sense. Did you know that currently 83% of all commercial communication appeals only to one sense our eyes. That leaves just 17% to cater for the other four senses. This is extraordinary given that 75% of our day-to-day emotions are influenced by what we smell, and the fact that there’s a 65% chance of a mood change when exposed to a positive sound.