Nestle Switzerland needed to create a sensory branding experience for visitors to their Nescafe Red Room inside the new Nestle House in Veve, Switzerland. We designed a room made of coffee with the  ‘smashable’ brand icon of Nestle’s Red Coffee Mug wrapped around each pillar,  fake steam, giant coffee bean window shades, burlap bar and table covers and red sugar cubes for the table settings. A map made of coffee beans was placed at the entrance to start the sensory journey into the global world of Nescafe. Coffee smells were filtered into the room and we sourced ‘coffee’ bar music [...]

The Boys’Co John Lennon photographic exhibition in Robson Street was a huge success – complete with cake, t-shirts, a bed-in and messages for peace. Juice put the concept together with David Goldman of Boys’Co. The event was a huge success garnering media attention and increasing store traffic. See the photos here.