The creation of a short video to portray the fun and beauty of the Semperviva Greece Retreat on Kythira Island

”Express your ho ho ho side” – part of the expressionery.com viral video campaign that reached over 30,000 viewers in 1 week

”Express your decadent side” – part of a highly successful viral video campaign for expressionery.com

”Express your ho ho ho side” – part of a highly successful viral video campaign for expressionery.com

JFSA 2010 Video This video was created for the ‘Innovator’s Lunch’, a JFSA initiative that is held annually to raise money for vital community services.  This year we wanted to show donors a reality they could easily understand and relate to. We followed the story of 1 person in need, on his journey with the JFSA, highlighting the process – and the philosophy of “By saving one soul you save the world”. At the end of the video the JFSA client actually agreed to appear on the podium, to bring home the fact that his was just one of many [...]

Trasolini Chetner Construction was moving into a brand new offices that they had designed and developed themselves. They asked Juice to revitalize their dated image, while still keeping it recognizable to their existing customers. They wanted the new logo to have the same ”wow” factor as their offices. They also wanted to emphasize that they offered both construction and development. Juice created a modern, functional and clean look that was transferred to their outdoor and interior signage and corporate ID.

Trasolini Chetner Corporate ID

Citizens Bank Print campaign for Citizens Bank which includes online banners and web buttons

Nestle Switzerland needed to create a sensory branding experience for visitors to their Nescafe Red Room inside the new Nestle House in Veve, Switzerland. We designed a room made of coffee with the  ‘smashable’ brand icon of Nestle’s Red Coffee Mug wrapped around each pillar,  fake steam, giant coffee bean window shades, burlap bar and table covers and red sugar cubes for the table settings. A map made of coffee beans was placed at the entrance to start the sensory journey into the global world of Nescafe. Coffee smells were filtered into the room and we sourced ‘coffee’ bar music [...]

The Boys’Co John Lennon photographic exhibition in Robson Street was a huge success – complete with cake, t-shirts, a bed-in and messages for peace. Juice put the concept together with David Goldman of Boys’Co. The event was a huge success garnering media attention and increasing store traffic. See the photos here.

Smoking – Buyology This viral video was conceived and  produced by Juice for Lindstrom Company in support of the launch of new bestselller by Martin Lindstrom: Buyology – Truth and Lies About Why We Buy. Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

twitter.com/mizmooz Twitter page created for Miz Mooz

twitter.com/loanforhome Twitter page created for Michael Friedman AMP – Origin Mortgage Advisor

twitter.com/Canamfranchise Twitter page created for Canam Franchise

twitter.com/Brett_Garnett Twitter page created for Garnett Realty

twitter.com/greatrateforyou Twitter page created for Ken Douglas – Origin Group Mortgage Advisor

www.facebook.com/BeTheBoss Facebook welcome page Canam Franchise

www.facebook.com/mizmooz Facebook page for Miz Mooz shoes

www.facebook.com/DennyandGeoffMortgages Facebook welcome page for Denny Segal and Geoff Willis – Origin Mortgage Advisors

www.infinityshoes.com/blog With coupons, giveaways, promotions and style tips…this blog offers all the advice fashionistas need to keep their feet fashion forward. As well as all the ways to get the shoes they want fast.

http://blog.miz-mooz.com The Miz Moos blog is designed to showcase the latest trends, offer coupons and featured shoe designs, as well as remind subscribers of upcoming events such as openings, shoe shows etc..

www.themortgageblog.ca This insightful blog is run by Origin Mortgage Advisor, Zach Silverman. Juice designed and created a multi-author blog which allows all members to contribute to the information rich articles and videos that appear on the blog.

Evolve with Origin Evolve is a recruitment programme offering prospects a tiered entry point with the Origin Group. Juice conceived, wrote and produced the video, as well as website and all marketing materials. The video is  used on the origingroup.ca website, on a microsite called evolvewithorigin.ca and was adapted for a launch presentation in a top Vacouver movie theatre.

Boys’co/Elliot Louis ‘John Lennon’ Photographic Exhibition – View More To celebrate John Lennon’s birthday, Boys’co ran a photographic exhibition in their Robson Street store featuring Gerry Dieter’s original photographs courtesy of the Elliot Louis Gallery. Juice worked with Boys’co to conceptualise a Bed-In window display, with models acting as Lennon and Yoko. When visitors walked into the store they were handed post-it notes for their messages and wishes for peace. The post-it notes were stuck throughout the store. Juice created press ads, posters, email invitations and T-shirts for the event which generated extensive press, TV and internet coverage as well [...]

www.thesunnysideup.ca Family lawyer, Brenda McCourt has a fun side to her, and she used to write for her local paper to release it. She loved the idea of as blog to showcase her humorous articles. Juice helped her to create her own place in the sun – a fantastically entertaining blog which is very well written and well read.

www.hebrewyou.com Blog site designed, built and maintained by Juice for the Vancouver Chapter of Hebrew University of Jerusalem. The site captures the essence of Jerusalem for Vancouver students – and allows contributors to sign up and upload content, images and video, distributing content as well via Facebook Page and other social media interfaces.

Rituals – BRAND sense This video was created as part of a series of speaker materials for branding guru Martin Lindstrom’s bestselling book BRAND sense (Simon & Schuster New York / Kogan-Page London). The revolutionary theories outlined in his pioneering book show how the importance of our senses has been completely overlooked in the brand-building business… until now.