Back View of Red Room

Side View of Red Room

Nestle Switzerland needed to create a sensory branding experience for visitors to their Nescafe Red Room inside the new Nestle House in Veve, Switzerland. We designed a room made of coffee with the  ‘smashable’ brand icon of Nestle’s Red Coffee Mug wrapped around each pillar,  fake steam, giant coffee bean window shades, burlap bar and table covers and red sugar cubes for the table settings. A map made of coffee beans was placed at the entrance to start the sensory journey into the global world of Nescafe. Coffee smells were filtered into the room and we sourced ‘coffee’ bar music to play before and after the presentation. Juice worked virtually with the ‘ground’ team – Barroco – to make this happen.