JFSA 2010 Video This video was created for the ‘Innovator’s Lunch’, a JFSA initiative that is held annually to raise money for vital community services.  This year we wanted to show donors a reality they could easily understand and relate to. We followed the story of 1 person in need, on his journey with the JFSA, highlighting the process – and the philosophy of “By saving one soul you save the world”. At the end of the video the JFSA client actually agreed to appear on the podium, to bring home the fact that his was just one of many [...]

Trasolini Chetner Construction was moving into a brand new offices that they had designed and developed themselves. They asked Juice to revitalize their dated image, while still keeping it recognizable to their existing customers. They wanted the new logo to have the same ”wow” factor as their offices. They also wanted to emphasize that they offered both construction and development. Juice created a modern, functional and clean look that was transferred to their outdoor and interior signage and corporate ID.

Trasolini Chetner Corporate ID

Citizens Bank Print campaign for Citizens Bank which includes online banners and web buttons

Nestle Switzerland needed to create a sensory branding experience for visitors to their Nescafe Red Room inside the new Nestle House in Veve, Switzerland. We designed a room made of coffee with the  ‘smashable’ brand icon of Nestle’s Red Coffee Mug wrapped around each pillar,  fake steam, giant coffee bean window shades, burlap bar and table covers and red sugar cubes for the table settings. A map made of coffee beans was placed at the entrance to start the sensory journey into the global world of Nescafe. Coffee smells were filtered into the room and we sourced ‘coffee’ bar music [...]

The Boys’Co John Lennon photographic exhibition in Robson Street was a huge success – complete with cake, t-shirts, a bed-in and messages for peace. Juice put the concept together with David Goldman of Boys’Co. The event was a huge success garnering media attention and increasing store traffic. See the photos here.

Smoking – Buyology This viral video was conceived and  produced by Juice for Lindstrom Company in support of the launch of new bestselller by Martin Lindstrom: Buyology – Truth and Lies About Why We Buy. Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.