Boys’co/Elliot Louis ‘John Lennon’ Photographic Exhibition – View More

To celebrate John Lennon’s birthday, Boys’co ran a photographic exhibition in their Robson Street store featuring Gerry Dieter’s original photographs courtesy of the Elliot Louis Gallery. Juice worked with Boys’co to conceptualise a Bed-In window display, with models acting as Lennon and Yoko. When visitors walked into the store they were handed post-it notes for their messages and wishes for peace. The post-it notes were stuck throughout the store. Juice created press ads, posters, email invitations and T-shirts for the event which generated extensive press, TV and internet coverage as well as a 60% increase in weekend traffic.